Annmarie Lanesey to speak at Business Opportunities to Success Summit (BOSS) 2014 on Wednesday, November 12, at Hilton Garden Inn, Troy

Greane Tree Technology President Annmarie Lanesey will be one of more than 50 chief executive officers at the Business Opportunities to Success Summit (BOSS) on Nov. 12, 2014, sharing the hard lessons they learned growing their companies.

The second annual BOSS event will once again spotlight a variety of leaders from several industries throughout the region who will each deliver 5-minute, concise, candid insights on what experience has taught them. The goal of the day is to provide numerous “aha” moments for the more than 400 businesspeople in attendance.

This year’s roster of speakers is once again a “Who’s Who” of thought leaders in the Capital Region. Joining Annmarie will be Rick Whitney, CEO M+W Group; Steve Ellis, founder and CEO of Who Say; Michael Hickey, former president of MapInfo; Etransmedia co-founders Vikram Agrawal, president and CEO, and Vikash Agrawal, chairman; Tobi Saulnier, CEO of 1st Playable; Andy Marsh, CEO of Plug Power; Sinclair Schuller, CEO and co-founder of Apprenda; Amy Johnson, president of Capstone Inc.; and many more. Visit for the full list of speakers.

The Summit, Mastering the Pivot, focuses on a difficult question that innovators and entrepreneurs routinely encounter along the path of entrepreneurship: If the business climate is shifting, do I stay the planned course, or pivot to achieve success?

Of Greane Tree Technology’s early days, Annmarie recalls: “Our original plan was enough to sustain a project, but not a business. For long-term success, we needed to change from a ‘product’ to a ‘service’ model. Mentors helped me pivot from our original idea to a more mature vision that has kept my business going and growing. I want to ‘pay it forward’ by guiding other entrepreneurs facing their own pivotal moments.”

BOSS will be held on Nov. 12, from 8 a.m. to 6 p.m. at the Hilton Garden Inn in Troy, New York. The event is open to entrepreneurs, executives, researchers, students, business professionals, and investors. To register or for more information, visit